Senior Graphic & Visual Designer · Open to opportunities

Design that
converts and
captivates.

I'm Gilda — a Senior Designer with 6+ years of experience at the intersection of brand identity and digital performance. From UX research and A/B testing to high-end print and stakeholder presentations — I turn complex briefs into visual experiences that work.

See my work Behance →
UI/UX Design Brand Identity Print & Editorial Figma · Adobe CC CRO & A/B Testing
Gilda Schumacher
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6+ Years Experience
Senior level · Munich
◈
Figma & Adobe CC
Illustrator · InDesign · PS
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3 Languages
ES · EN (C2) · DE (B2)
About me

Senior designer.
Two cultures.
One sharp eye.

I'm a Mexican-German Senior Graphic & Visual Designer based in Munich, with over 6 years of experience turning complex briefs into visual experiences that convert. I specialise in the intersection of brand identity and digital performance — equally at home in Figma or InDesign, in a UX workshop or a stakeholder presentation.

Most recently at Sendmoments GmbH in Munich, where I led full index redesigns, optimised product filtering UX, developed bestseller product lines and owned the newsletter design strategy. Before that, I built my foundation in marketing and customer experience at BNP Paribas Cardif in Mexico.

I'm now ready for my next chapter — looking for a new challenge where I can keep growing, bring my full range of skills, and contribute to a team that cares deeply about design. I hold a BA in Information Visual Design and speak Spanish (native), English (C2) and German (B2).

6+ Years experience
4 Companies
3 Languages

Where craft meets strategy

I bring both the visual instinct and the analytical rigour — from user research and A/B testing to high-end print and board-level presentations.

Figma Adobe Illustrator InDesign Photoshop UX Research Usability Testing A/B Testing CRO Brand Identity Editorial Design Packaging Agile
🏢

Sendmoments GmbH

Senior Designer & UX/UI Designer since 2022 · Munich

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BA Visual Design

Universidad de las Américas Puebla · Information Visual Design

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Data-informed

NPS analysis, performance data & A/B testing to drive decisions

🌍

Mexican & German

Two nationalities, two design cultures, one unique perspective

Selected work

View all on Behance →
Buybox Optimization
UI/UX · Product Design
Buybox Optimization Through UX Research & A/B Testing
UI/UX · Product Design
Buybox Optimization Through UX Research & A/B Testing
Competitive benchmarking, redesigned buybox and A/B validated conversion uplift
Filtering Optimization
UI/UX · Filtering
Filtering Optimization
UI/UX · Filtering
Filtering Optimization
Redesigning navigation patterns to reduce friction and improve discoverability
CES Survey Implementation
UX Research · Strategy
CES Survey Implementation
UX Research · Strategy
CES Survey Implementation
Initiated and designed a real-time Customer Effort Score survey to capture actionable user feedback
Nationwide Print Campaign
Print · Campaign
Nationwide Print Campaign
Print · Campaign
Nationwide Print Campaign
Large-scale print campaign designed for brand consistency across touchpoints
Ecocube Label Design
Brand Identity · Packaging
Ecocube Label Design
Brand Identity · Packaging
Ecocube Label Design
Sustainable brand identity and packaging design for an eco-conscious product
Wedding Invitation Designs
Print · Stationery
Wedding Invitation Designs
Print · Stationery
Wedding Invitation Designs
Elegant, custom wedding stationery suites with refined typography
Typography Design
Editorial · Typography
Typography Design
Editorial · Typography
Typography Design
Expressive typographic compositions exploring rhythm, hierarchy and form
School Enrollment Invitation Cards
Print · Stationery
School Enrollment Invitation Cards
Print · Stationery
School Enrollment Invitation Cards
Data-driven collection balancing child appeal and parent aesthetics — 3 designs became top-selling bestsellers
Print Media Corporate Partners
Print · Corporate
Print Media: Corporate Partners
Print · Corporate
Print Media: Corporate Partners
High-stakes print campaigns for BNP Paribas and nationwide partners — brochures, flyers and posters reaching thousands across the country

What I bring
to the table

A rare mix of visual craft and UX thinking — useful whether you need a product designer, a brand partner, or both.

01
UI/UX Design
User-centered design, mobile-first responsive design, wireframing, high-fidelity prototyping in Figma, usability testing and design systems.
02
Brand & Visual Identity
Brand identity creation, brand refreshments, visual storytelling and corporate identity guidelines that stay consistent across every touchpoint.
03
Print & Editorial
High-end print products, editorial design, packaging, POS materials and large-format campaigns — crafted in InDesign and Illustrator.
04
Marketing & CRO
Performance-focused newsletter design, conversion rate optimisation, A/B testing strategy and stakeholder-ready design presentations.
Experience

Where I've worked

04/2024 – 12/2025
Munich, DE
UI/UX Designer
Sendmoments GmbH

Developed user-centered solutions for digital products and CRM touchpoints. Led wireframing, interactive prototyping and high-fidelity design. Ran usability testing and presented design concepts to stakeholders in All-Hands sessions. Owned conversion optimisation for marketing newsletters.

04/2022 – 04/2024
Munich, DE
Senior Graphic & Visual / Product Designer
Sendmoments GmbH

Led data-driven design of trend-based event stationery, developing multiple bestseller products. Conducted market and trend analysis, analysed internal performance data, and managed website upkeep to group-wide branding and compliance standards. Responsible for parallel project management across multiple workstreams.

09/2019 – 07/2021
Mexico
Customer Experience Coordinator
BNP Paribas Cardif

Analysed NPS and customer data to identify UX opportunities. Developed newsletter strategies with CRM partners. Created stakeholder reports and presentations, and managed website maintenance to group branding and compliance standards.

05/2018 – 09/2019
Mexico
Marketing Analyst
BNP Paribas Cardif

Translated brand strategy into high-quality print materials. Collaborated with cross-functional teams on creative strategies and pitch concepts to support sales. Conducted performance analyses and reporting.

06/2016 – 07/2017
Mexico
Junior Designer
Avon Cosmetics

Art directed and led product photo shoots. Designed print materials (flyers, brochures) for the monthly loyalty programme. Ensured Avon branding guidelines and legal compliance across all copy and imagery.

Let's connect

Open to the right
opportunity.

Senior designer based in Munich, with Mexican & German nationality. Open to full-time, hybrid and remote roles in design — whether product, brand or print. Let's talk.

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